Google Ads on a Budget
Account and Campaign Setup
In this guide we will go through the following:
- Conversion Tracking and Analytics
- Creating the Account
- Creating Campaigns
- Targeting and Audiences
- Budget and Bidding
- Ad Groups and Ads
Let’s get started.
The goal with this handbook is to create a step-by-step guide on how to set up your Google Ads Account and initial Campaigns for B2B brands in the most cost-efficient way possible while still maximizing converting traffic.
Google Ads has evolved much over the years – from being something that was very manual with a lot of control to something that relies much on machine learning and algorithms.
While Google is trying to make the UI more accessible I can say that things have gotten a lot more complicated over the years.
New features are constantly added and an inexperienced marketer can easily become tempted to follow the “recommended” options and end up with a disastrous setup that will drain your money faster than you can imagine.
The goal with this guide is to help out those that want to attempt to use Google Ads in-house, without an agency.