Google Ads on a Budget

Account and Campaign Setup

In this guide we will go through the following:

  • Conversion Tracking and Analytics
  • Creating the Account
  • Creating Campaigns
  • Targeting and Audiences
  • Budget and Bidding
  • Ad Groups and Ads

Let’s get started.

google-ads-guide-northppc

The goal with this handbook is to create a step-by-step guide on how to set up your Google Ads Account and initial Campaigns for B2B brands in the most cost-efficient way possible while still maximizing converting traffic.

Google Ads has evolved much over the years – from being something that was very manual with a lot of control to something that relies much on machine learning and algorithms.

While Google is trying to make the UI more accessible I can say that things have gotten a lot more complicated over the years.

New features are constantly added and an inexperienced marketer can easily become tempted to follow the “recommended” options and end up with a disastrous setup that will drain your money faster than you can imagine.

The goal with this guide is to help out those that want to attempt to use Google Ads in-house, without an agency.

Get the full guide here

alex-rangevik I’m Alex Rangevik and I run the digital agency NorthPPC. By focusing on the whole customer journey – from traffic to user experience to conversion rate optimization – me and my team increase motivation and reduce resistance in every step in your marketing campaigns to increase overall ROI.

alex-rangevik

I’m Alex Rangevik and I run the digital agency NorthPPC. By focusing on the whole customer journey – from traffic to user experience to conversion rate optimization – me and my team increase motivation and reduce resistance in every step in your marketing campaigns to increase overall ROI.